The campaign, created by AMV BBDO, is centred on a Facebook application located on the Kids Company Facebook page.
It gives potential donors a chance to participate in creating an online Christmas party scene. Users can donate items from a ‘shopping list’ for the party, from the tinsel on the tree to the presents underneath it.
Once a user has chosen their item and made their donation, they are given the chance to share their gesture of generosity via Facebook and Twitter.
This article was first published on Campaign Work