Sorrell teams up with Lord Mandelson for international consultancy launch

Gemma Charles, marketingmagazine.co.uk, Monday, 29 November 2010, 1:20pm,

Lord Mandelson, the former business secretary and one of the architects of New Labour, is poised to launch an international consulting firm backed by Sir Martin Sorrell's WPP marketing services empire.

Lord Mandelson: teaming up with Sir Martin Sorrell's WPP group

Lord Mandelson: teaming up with Sir Martin Sorrell's WPP group

The business, Global Counsel LLP, will be chaired by Lord Mandelson and run by former Number 10 aide Ben Wegg-Prosser. In recent weeks, Mandelson has been working out of JWT’s London offices.

It is understood that Global Counsel will initially advise foreign companies, due to Cabinet Office restrictions, although this could change.

The move strengthens the link between Lord Mandelson and WPP. The group has a minority stake in CHI & Partners, of which Lord Mandelson was a director.

Sir Martin Sorrell declined to comment.

This article was first published on marketingmagazine.co.uk

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