Media: Things we like

Just when we started to worry about where we'd get our comedy fix now that The Inbetweeners has disappeared off our screens, along comes The Big Bang Theory for another series. Hugely popular in the US, the show has gathered somewhat of a cult following in the UK and it's pleasing to see that the fourth series, which has just begun on E4, has picked up where it left off by continuing to be one of the best US sitcoms since Friends.

Page 3's 40th birthday campaign

The Sun's page 3 girls first appeared in 1970 and to celebrate the anniversary, the paper has created an amusing online video parody, created by Glue Isobar, of the Old Spice commercials. The video, featuring the page 3 girl Rosie, pulled in one million views on YouTube in its first three days and the humour in the spot fits well with page 3's cheeky positioning, complete with its "news in brief" comment from each girl.

Three's News International pay-wall deal

News International has made a credible start in its bid to put content behind pay-walls and the telecoms company Three has spotted an opportunity by offering its mobile broadband customers three months' free access to the content from this week. The deal should help Three retain customers while building traffic to The Times and The Sunday Times content - good news for advertisers.

I'm A Celebrity ... Get Me Out Of Here!

ITV's returning reality show has been criticised once again for featuring too many D-listers but we think it's potentially the best line-up in years. The likes of Nigel Havers, Britt Ekland and Shaun Ryder of Happy Mondays fame have the potential to offer some moments of entertainment while sprint king Linford Christie is a proper legend. Ant & Dec's gags are wearing thin already and the trials are repetitive but, in between, there's enough to hold our interest. And the 11 million audience for Sunday's opening was its best ever.

AND ONE THING WE DON'T ...

The David Haye v Audley Harrison fight

Well, that was disappointing, wasn't it? After months of tedious talk, our Great British hopes entered the ring last Saturday night and ... nothing much happened at all, really. Three rounds in and a total of one punch later, Harrison proved that the fight should never have warranted the hype by succumbing embarrassingly to defeat, leaving the potential for an estimated one million viewers to feel short-changed after stumping up the £15 pay-per-view fee. Obviously, Sky Sports can't be blamed for the quality of a contest but let's hope Haye finds somebody better to fight next time.

This article was first published on campaignlive.co.uk