Digital PR - November 2010
Claire Murphy, prweek.com, Thursday, 18 November 2010, 9:00am,
The developing status of digital PR, no longer a novel side-show but now a mainstream part of the comms professional's armoury, is challenging PROs' traditional drive to control the message and the media.
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Website design - Creating a rich-media website; Five decisions you need to make
- Peter Granat, Cision; Influencers play a vital role
- Candace Kuss, Hill & Knowlton: Navigating a digital ecosystem
- Anthony Silverman, Maitland - Getting the balance right
- Russell Goldsmith markettiers4dc Group: Make the message clear
- Michael Darragh, Ogilvy: Dealing with the negative
- Matt Bright, Open Road: Engaging in a new way
- Mo Elnadi, The Reptile Group: Cash in on the fanbase
- Mark Pinsent Shine Communications: The year of the network
- James Warren, Weber Shandwick: Creating a chain reaction
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