Lynx runs a cheeky ad in the Daily Mirror, simply stating "Keep up Harry" in reference to Prince William’s engagement as part of its 'Lynx effect' message.
Ryanair turns around a risky ad in The Guardian in reaction to the Royal engagement, promising "honeymoon specials" and picturing Kate Middleton next to William with a thought bubble, declaring she booked a flight with the company.
Tesco has launched offers on Christmas paper and cards in ads across the press while Waitrose advertises half-price party food and Cava.
Asda tells readers of the Daily Mail that "only one supermarket gives you a price guarantee and £40 of vouchers when you spend £40".
M&S highlights deals on technology, advertising "electrifying offers" while also selling biscuits on a bogof deal.
Boots takes a swipe at competitor Superdrug with ads comparing prices and highlighting gift ideas.
Warner Bros takes out a full page in The Sun ahead of tomorrow’s release of the penultimate Harry Potter film.
Tiffany & Co advertises its yellow diamond collection in The Times alongside a full page ad from Moet in the paper shows actress Scarlett Johansson uncorking a bottle of bubbly.
This article was first published on mediaweek.co.uk