Paddy Power runs an ad in The Times encouraging readers to place bets on which month the Royal wedding will take place. The bookmaker also offers a ‘money-back special’ promising to refund bets if it rains on the day of the wedding.
All the papers offer souvenir edition coverage of the happy announcement, apart from The Daily Express, The Guardian and The Independent, which ignores the news completely on its front page, aside from a downbeat reference from columnist Julie Burchill.
However, The Independent is the only paper to run a full-page ad to promote The Beatles' back catalogue being made available on Apple's iTunes for the first time.
Chanel will be happy with the placement of its ad in The Daily Telegraph, which is positioned next to pictures charting Kate Middleton’s fashion choices.
Sainsbury’s suggests readers "raise a glass to family and friends" through a half-page ad in the Daily Telegraph advertising the supermarket's wine range.
Ads for royal memorabilia are already appearing in the papers, with The Daily Telegraph running an order form for a Royal Wedding Teddy Bear from Sloane Square retailer Peter Jones.
Elsewhere, Christmas deals still dominate press ads. Asda takes out full-page ads across the press highlighting deals on artificial Christmas trees, after news reports there will be a shortage of real trees this year.
Argos includes a pull-out of gift offers in The Daily Mirror, while The Early Learning Centre and Mothercare launch a toy spectacular offering 20% off all toys.
This article was first published on mediaweek.co.uk