The 10" ads, by The Brooklyn Brothers with production by Wallace and Gromit creators Aardman Animations, shows the snowmen playing with the best selling Christmas toys from Fisher Price, Bigfoot and V-Tech Camera. The voice over is Gavin and Stacey star Matthew Horne.
The ad was directed by Stefan Marjoram with post production by Nice Biscuits. Media for the campaign is handled by Carat. The Woolworths brand was bought by the Shop Direct Group in February 2009 and relaunched as an online offering.
This article was first published on Campaign Work