Everest hires LDA to drive launch of Kingsgate centre

LDA Communications has been appointed by London property developer

Peter Everest to promote the launch of his Kingsgate shopping centre in

Huddersfield.

Although the centre does not open until September 2001, LDA - formerly

Lisa Denning Associates - was appointed last Friday to provide consumer

PR in the run-up. So far department store Beatties and discount designer

fashion outlet TK Max have agreed to take space in the 500,000 sq ft

development.

Everest has no other PR support. Fees for the account are expected to be

finalised soon, but it is understood LDA will be retained at least until

the launch of the shopping centre, for approximately pounds 50,000.

Vicky Goodkind, junior account manager at LDA, said: ’This is a very

exciting project; we expect announcements of other stores in a few

weeks.’