The Week
PR Week UK, Friday, 29 October 2010, 12:00am,
Mark Cater, Cohn & Wolfe's former EMEA director, is returning to the agency as president of the New York office.
Arsenal Football Club has appointed Mark Gonnella, corporate affairs director at Barclaycard, as director of comms.
The CIPR, PRCA and COI have jointly launched a PR procurement toolkit. The online resource is intended to help agencies and other comms providers analyse the value delivered by PR practitioners and PR activity.
Splendid has been given the consumer PR business for GlaxoSmithKline's toothpaste brand Aquafresh.
Le Coq Sportif has called in consumer agency Tea & Cake PR to manage UK PR ahead of a brand relaunch.
The University of Westminster has brought in Broadgate Mainland to manage external PR.
Clinton Cards has drafted in Speed for a Christmas campaign, following a six-way pitch.
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