Ivan Lewis has been appointed shadow secretary of state for culture, media and sport.
Lewis has been an MP since 1997 and held various roles in the last government, latterly as minister of state for foreign and commonwealth affairs. He has no previous media experience.
Before becoming an MP Lewis worked in the voluntary sector for Outreach, Contact Community Group and was latterly chief executive of the Manchester Jewish Federation.
Shadow minister for the Cabinet Office, which has responsibility for the Central Office of Information, is Liam Byrne, while former Olympics minister Tessa Jowell has been named shadow minister for the Olympics.
Labour's last culture secretary, Ben Bradshaw, who backed David Miliband, the failed leadership candidate, did not get a job in the shadow cabinet.
However, Andy Burnham, the culture secretary between January 2008 and January 2009 who also ran for the Party leadership, is shadow secretary of state for education and election coordinator.
Former heath and home secretary Alan Johnson has been appointed shadow chancellor of the exchequer, beating Ed Balls and his wife Yvette Cooper.
Ed Miliband, leader of the Labour Party, said: "Together, this new generation of Labour will work together to reject the pessimism of this coalition government as we set out our vision of what Britain can achieve.
"Our values are those of the British people, and this shadow cabinet will ensure that the hopes and concerns of working families are at the heart of our offer to the country."
The shadow cabinet in full:
Leader of the opposition
Rt Hon Ed Miliband MP
Deputy leader and shadow secretary of state for international development
Rt Hon Harriet Harman MP
Shadow chancellor of the exchequer
Rt Hon Alan Johnson MP
Shadow secretary of state for foreign and commonwealth affairs and minister for women and equalities
Rt Hon Yvette Cooper MP
Shadow secretary of state for the Home Department
Rt Hon Ed Balls MP
Rt Hon Rosie Winterton MP
Shadow secretary of state for education and election coordinator
Rt Hon Andy Burnham MP
Shadow lord chancellor, secretary of state for justice (with responsibility for political and constitutional reform)
Rt Hon Sadiq Khan MP
Shadow secretary of state for work and pensions
Rt Hon Douglas Alexander MP
Shadow secretary of state for business, innovation and skills
Rt Hon John Denham MP
Shadow secretary of state for health
Rt Hon John Healey MP
Shadow secretary of state for communities and local government
Rt Hon Caroline Flint MP
Shadow secretary of state for defence
Rt Hon Jim Murphy
Shadow secretary of state for energy and climate change
Meg Hillier MP
Shadow leader of the House of Commons
Rt Hon Hilary Benn MP
Shadow secretary of state for transport
Maria Eagle MP
Shadow secretary of state for environment, food and rural affairs
Mary Creagh MP
Shadow chief secretary to the Treasury
Angela Eagle MP
Shadow secretary of state for Northern Ireland
Rt Hon Shaun Woodward MP
Shadow secretary of state for Scotland
Ann McKechin MP
Shadow secretary of state for Wales
Rt Hon Peter Hain MP
Shadow secretary of state for culture, media and sport
Ivan Lewis MP
Shadow leader of the House of Lords
Baroness Royall of Blaisdon
Shadow minister for the Olympics
Rt Hon Tessa Jowell MP
Shadow minister for the Cabinet Office
Rt Hon Liam Byrne MP
Lords chief whip
Lord Bassam of Brighton
Also attending shadow cabinet meetings
Shadow minister of state – Cabinet Office
Jon Trickett MP
This article was first published on mediaweek.co.uk