I Spy Marketing launches technical development labs

I Spy Labs has created a tool to help manage social media advertising, allowing clients to run larger, more sophisticated campaigns, generating greater ROI.

I Spy Marketing said it had timed the launch to coincide with a period of rapid growth in social media paid-marketing.

Grant Muckle, I Spy Labs' managing director, said the launch of I Spy Labs was part of the agency’s goal to bring "further analysis rigour" to digital marketing, through technology and techniques.

This was achieved by, Muckle said: "Developing innovative software systems that improve reporting efficiency and help clients make order-of-magnitude improvements in their social media paid-marketing strategy and execution."

The company was previously named I Spy Search. The agency rebranded in November 2009 to become I Spy Marketing, an integrated digital agency, incorporating social media campaign management into the business.

It has recently opened regional offices in Manchester and Scotland.

This article was first published on brandrepublic.com