EA Sports 'Fifa 11' by Wieden+Kennedy Amsterdam

The ad, created by Wieden+Kennedy Amsterdam, features Rooney, Real Madrid's Karim Benzema and Juventus' Giorgio Chiellini, all competing on the game against each other on a giant screen.

The two-minute ad was screened on TV during last week’s Sky Sport 1 Premier League match between Manchester Utd and Liverpool.

A Facebook fan page also launched last week to show how users can connect with friends online to play the game.

This article was first published on Campaign Work