Nelson Bostock handed brief: CA Technologies
Nelson Bostock Communications scoops CA Technologies UK account
Peter Hay, prweek.com, Monday, 06 September 2010, 8:59am,
IT management software firm CA Technologies has appointed Nelson Bostock Communications as its retained PR agency following a competitive pitch.
The agency will work on a traditional PR brief focusing primarily on the B2B market in the UK.
The news comes as the firm appointed Kaizo to lead on its social media account in the European market.
Nelson Bostock MD, Lee Nugent said: 'We’ll be creatively showcasing the company’s agility, experience and expertise, while building a thought-leadership position around a number of business-critical issues faced by IT and boardroom executives.'
The account will be led by head of technology and corporate PR, Simon Glazer.
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