Sainsbury's re-launches customer title

The redesign, carried out by customer engagement agency Seven Squared, has been overseen by editor Helena Lang. The monthly women’s magazine, which has a readership of over 4pm, includes columnists such as celebrity chefs Jamie Oliver and Nigel Slater.

"Our outstanding content is now mirrored in the magazine’s design. We have the country’s top chefs, food writers and stylists and we wanted the look of the magazine to reflect this," said Lang.

Advertisers in the re-launch issue include Volvo, Mazda, Holland America, Pantene, Wella Silvikrin, Kwik-Fit and Lakeland. The title is priced at £1.40.

This article was first published on marketingmagazine.co.uk