The label will initially be available exclusively at upmarket London department store Fortnum & Mason. It will subsequently appear on cans throughout the UK from October.
Fortnum & Mason was the first UK stockist of Heinz Cream of Tomato Soup in 1910 and, as part of the week-long centenary celebrations, a unique Heinz Cream of Tomato Soup menu will be on offer at the store’s Gallery restaurant.
The menu, created by the head chef Damon Shore, will offer four courses inspired by Cream of Tomato soup:
1) Half a dozen Bigbury Bay oysters with a Bloody Mary style Heinz Cream of Tomato Soup.
2) Classic Heinz Cream of Tomato Soup with spiced snippets.
3) Rose veal and basil meatballs with Heinz Cream of Tomato Soup and fresh penne pasta.
4) Fruit cake made with Heinz Cream of Tomato Soup, served with thick vanilla cream.
This article was first published on marketingmagazine.co.uk