PUBLIC SECTOR: ’If you want to quit ask how’ account win

GIDON FREEMAN, PR Week UK, Friday, 11 August 2000, 12:00am,

The World Health Organisation has awarded its Art and Tobacco Cessation account, worth pounds 62,500, to the Janice Muir Partnership after a five-way pitch. The account, ’If you want to quit ask how’, will involve a UK-wide programme publicising the WHO’s partnership with 20 European artists who have created work on the theme of giving up smoking. The artworks will be displayed as posters in GP surgeries and other primary care outlets. The campaign is aimed at health professionals as well as the general public. It starts in September.

The World Health Organisation has awarded its Art and Tobacco

Cessation account, worth pounds 62,500, to the Janice Muir Partnership

after a five-way pitch. The account, ’If you want to quit ask how’, will

involve a UK-wide programme publicising the WHO’s partnership with 20

European artists who have created work on the theme of giving up

smoking. The artworks will be displayed as posters in GP surgeries and

other primary care outlets. The campaign is aimed at health

professionals as well as the general public. It starts in September.

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