Joel Ewanick, vice president of US marketing at GM, said in an interview with the Wall Street Journal that the brand would also be returning to using "big event" TV marketing such as the Super Bowl. It was that kind of marketing, he said, that "made this company great."
The increase will see GM's adspend rise by 3% to 5% this year. WPP Group's Kantar Media said that GM spent $2.2bn on advertising in the US in 2009.
This article was first published on brandrepublic.com