He joins from OMD, where he most recently ran Manning Gottlieb OMD’s Fuse, as well as working across the OMD Group delivering sports marketing campaigns for brands including FIFA World Cup sponsors Sony and Kia Motors.
Clarke will take responsibility for overseeing the division in the lead-up to the London 2012 Olympics. He will work alongside existing SMG sports directors Anthony Marcou and Vange Kourentis. The group's work includes a three-year partnership between Revlon’s Mitchum Endurance brand and UK Athletics.
SMG Sports, which aims to maximise its client’s involvement in the London Olympics, was launched in July 2009 to provide sports marketing strategy and activation for Starcom and MediaVest's clients.
Richard Hartell, chief strategy officer for SMG, said: "Robin brings a wealth of experience, a clear vision for sports marketing and a passion to make a difference to clients’ business. As the 2012 Games approach he’ll be central to informing our global network’s approach from London, delivering our vision of a London office with global reach."
Clarke said: "With the countdown to London 2012 well and truly underway, SMG London has a real opportunity to lead globally and I’m delighted to be part of it."
This article was first published on campaignlive.co.uk