Paper Round (2 August) - Which brands are advertising in the national press?

Sarah Johnson, mediaweek.co.uk, Monday, 02 August 2010, 10:40am,

The Sun and the Daily Mirror go head to head with camping promotions aimed at readers wanting to holiday on home turf this summer.

The Daily Mirror: Camping deal goes head to head with The Sun

The Daily Mirror: Camping deal goes head to head with The Sun

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The Sun launches a new twist on its holiday deal with camping trips from £1 while the Daily Mirror advertises deals for 95p per night. The promotions follow long-running holiday offers from both papers.

Morrisons claims to sell Britain’s "cheapest milk" at less than 13p a pint and the "lowest priced bread’ at 30p for a loaf. Tesco pushes its Clubcard, encouraging customers to use their collected vouchers this month.

The Daily Mail follows up a story about Budgens deciding to stock the squirrel meat last week with a recipe and questions whether other supermarkets will follow suit.

HSBC advertises its savings account rates in The Daily Telegraph and Barclays gets some press coverage as sponsor of the new London bike hire scheme.

BT launches a deal to get broadband and UK calls for free for the first three months of a contract, while Debenhams advertises its 70% clearance sale, due to start tomorrow and instant boiling water on tap is advertised on the cover of The Daily Telegraph this morning by brand Quooker.

Prime minister David Cameron’s "big society" ideal is compared to co-operative groups such as the John Lewis group and football clubs such as Real Madrid in a feature in The Guardian today.

This article was first published on mediaweek.co.uk

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