Unilever adds GPS devices to Omo washing detergent
Staff, brandrepublic.com, Friday, 30 July 2010, 10:22am,
NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
Consumers who pick up one of the GPS featured boxes also get a pocket video camera and an invitation to take their families to a day of Unilever-sponsored outdoor activity that continues the brand's "Dirt is Good" positioning, which encourages parents to let their kids have fun even if it means they get dirty.
This article was first published on brandrepublic.com
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