State of the Press Release

prweek.com, Wednesday, 28 July 2010, 10:06am,

The press release has come a long way since its introduction back in 1906. With the changing media landscape, today's press release has evolved into a virtual Swiss army knife of communications tools that can address a myriad of marketing challenges.

The press release has come a long way since its introduction back in 1906. With the changing media landscape, today’s press release has evolved into a virtual Swiss army knife of communications tools that can address a myriad of marketing challenges. In this Business Wire white paper, Vice President of New Media Monika Maeckle looks at the state of the press release – its versatility and ability to deliver messages through multiple platforms and devices (from search engines to mobile phones) – and how, with more than 288,000 press releases issued over Business Wire alone last year, PR professionals can make a single release stand out from the crowd.

Download the full whitepaper to learn more