Paper Round (20 July) - Which brands are advertising in the national press?

Sarah Johnson, mediaweek.co.uk, Tuesday, 20 July 2010, 10:40am,

Brands are still pushing savings across the national press with money-off deals at the heart of most campaigns.

Daily Mirror: Toy Story 3 promotion

Daily Mirror: Toy Story 3 promotion

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Staples offers 20% off laptops with a voucher in The Times, DFS advertises ‘double savings’ in The Guardian and Nestlé supports fitness initiative ‘get set go free’ with two consecutive ads highlighting free activities in The Independent.

Phone companies vie to outdo each other with Talk Talk advertising its £6.99 monthly phone and broadband deal in The Times, BT pushing a full service for home businesses for £1.40 a day in The Guardian and Tesco Mobile advertising free phones with its yearly contract.

Travel companies continue to chase the late holidaymaker. Expedia advertises 40% off holidays with a full page in several papers. British Airways reminds readers of The Independent of the final day of its sale, while Ryanair pushes £10 on one way flights in various papers.

Ryanair's latest ads don't specify a destination after the ASA banned recent ads offering deals to Gothenburg and Düsseldorf-Weeze.

Harvester family restaurants have extended the ‘early bird’ menu, advertising to readers of the Daily Mirror as the school holiday approaches.

Tiffany & Co advertises on page three of The Times while Rolex takes an ad on page five.

Experian advertises its protection service against identity theft in The Times, Servcorp advertises ‘virtual offices’ on the cover of the Financial Times and Philips aims an ad for street lighting at businesses, also in the Financial Times.

WHSmith continues its tie-up with The Daily Mirror to offer free 'Toy Story 3' merchandise this week while readers of The Daily Mail can still get hold of a free digital radio.

The Times highlights its ongoing online subscription deal on its cover after reports that traffic has fallen since the paywall was introduced.

This article was first published on mediaweek.co.uk

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