Stores compete to offer the best deals on electronics, with Tesco pushing laptops in The Times, and Argos highlighting similar deals in The Daily Telegraph, Currys drops prices in The Guardian and Sony runs ads across a number of titles.
Sainsbury’s commits to animal welfare, announcing its award for "Best large supermarket" in the Compassion in World Farming awards, with a full-page ad in The Times and The Daily Telegraph.
Kellogg’s focuses on quality with a press campaign in The Times to support its current TV ads, while NatWest declares its commitment to becoming the "most helpful bank" with a full page in The Daily Telegraph.
Homebase hopes to attract weekend gardeners with a 20% off sale, advertised in The Times and The Daily Telegraph. Competitor Focus offers 15% off with an ad in The Daily Mirror. The DIY sector is hoping for a surge after a difficult year.
Schweppes joins forces with Diageo alcohol brands to promote long summer drinks, carrying the drinkaware logo as part of an ad in The Times.
Next advertises its half-price sale tomorrow in the Daily Express, with most stores opening at 5am and anticipating crowds of bargain hunters. Meanwhile, designer brands target those with cash to splash - Chanel advertises its Marine watches on page 3 of The Times and Tiffany & Co showcases its jewellery on the cover of The Daily Telegraph.
The newspapers are running various reader promotions. The Times offers access to an online cookery course through its £1.30 day subscription, The Sun reminds readers they can still join the "hols from £9.50" offer and The Daily Mail is giving away a free digital radio to readers of tomorrow's paper.
This article was first published on mediaweek.co.uk