Paper Round (12 July) - Which brands are advertising in the national press?

News Corporation makes the most of its assets, promoting its Harper Collins published memoirs from Peter Mandelson in The Times.

Readers can also save 30% off the cover price by keeping it in the family and ordering the book through The Times Bookshop.

Visit Spain uses last night's World Cup win to advertise itself as a holiday destination to readers of The Daily Telegraph.

Food brands, including Haribo, Nestle, Mars and Bernard Matthews, get bad press in the Daily Mail with a feature on page 12 and 13 revealing "the rubbish an average child eats every year".

Action Aid takes a half page ad in The Guardian, reminding readers that six months on from the Haiti earthquake disaster, child sponsors are still needed to help the struggling country.

Tesco is the latest brand to join forces with Disney, offering Daily Mirror readers a chance to win tickets to the premiere of Toy Story 3, backed up by a feature about the film.

The National Geographic channel advertises the start of its 'Sea Patrol UK' series tonight, with a full-page ad in the Daily Express.

British Gas is running a press campaign across several papers promoting a third off a new boiler while Ikea advertises its 75% off sale in The Daily Telegraph. The utilities firm recently restructured its marketing team to allow more brand marketing.

The Sun returns its "Hols from £9.50" offer to its cover. Readers must collect 10 tokens to take advantage of the offer, while the summer sun theme continues in The Daily Mail with the launch of a token offer for free designer sunglasses.

Vodafone says "thank you" to its customers, promoting its involvement in summer events through a press campaign running in The Sun and The Daily Telegraph and mobile network Three runs consecutive ads across two pages in the Daily Mirror, promoting its £25 monthly contract.

This article was first published on mediaweek.co.uk