Cancer Research UK 'giving news' by AMV BBDO

Campaign Work, Wednesday, 07 July 2010, 5:24pm,

Cancer Research is launching a new campaign, by AMV BBDO, which features real doctors alongside cancer patients and survivors speaking directly to camera about the disease.

The integrated campaign aims to show the progress the charity is making in fighting the disease and highlight the need for ongoing support.

This article was first published on Campaign Work

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