Digital media improves content: survey findings
Three in five journalists believe the rise of digital media has improved content
Peter Hay, prweek.com, Wednesday, 07 July 2010, 3:39pm,
Almost 60% of global journalists believe that their content has improved with the rise of digital media, according to a recent survey. Only 3% claimed it had got a lot worse.
Around 48% said their publication offered journalist authored blogs on their site, while 40% had Twitter channels.
Staggeringly, there was an 8% decrease in publications using online TV and video clips as part of their digital content since last year, with the survey reporting 39% this year compared with 47% in 2009.
The report was compiled by the Oriella PR Network and surveyed more than 750 journalists worldwide from 21 countries.
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