Before the tournament, PRWeek and OnePoll asked 3,000 members of the public how safe they thought the country was. The majority - 56 per cent - said it was not safe and 41 per cent said it was quite safe.
But a survey carried out as the World Cup draws to a close has found that 56 per cent now think South Africa is quite safe, and 41 per cent consider it unsafe.
Rachel Froggatt, director of sport at Braben, said: 'The real test will be tourism numbers over the next 12 months.'
- Reputation Survey, page 26.