Public view - How effective was WDCS's hard-hitting ad?
Public view - How effective was WDCS's hard-hitting spot?
Campaign Work, Monday, 05 July 2010, 3:22pm,
The Whale and Dolphin Conservation Society managed to grab the attention of viewers with its ad, describing it as "shocking" and "gruesome."
While many thought it was effective, some questioned if it could have been done with a broader appeal.
Video produced by Vox Pops International on behalf of Campaign.
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