It will offer free delivery, which The Hut Group hopes, will help it become one of the largest online retailers within the male-grooming market in the next 12 months.
In April, The Hut Group secured £14m from investors including former chief executive of clothing retailer Matalan, Angus Monro, to fund the group’s expansion plans.
The Hut Group commercial director, Richard Chapple, said: "The exciting launch of washbag.com is a further step in our expansion, both organically and through acquisition, in to a broad range of fast-moving consumer sectors including health and beauty, sports, footwear, fashion and toys."
The new site follows the launch of Gifted.com, after a six-month trial period of selling a broad range of gifting products.
This article was first published on marketingmagazine.co.uk