Communication Group takes up Welsh challenge

The Welsh Development Agency has brought in The Communication Group

on a three-year project aimed at improving Wales’s image.

The WDA’s three-year contract with Bell Pottinger Good Relations ended

last month, though the agency still provides Welsh Assembly monitoring

for the WDA through its Cardiff office.

TCG’s team of ten is led by group managing director Peter Hamilton. The

consultancy started work on the account last week, reporting to the

WDA’s media and communications director, Bet Davies.

TCG’s political, corporate and consumer PR units will all work on the

account.

The three-year programme will consist of a targeted media campaign on

investment, as well as long-term branding to project a more exciting and

positive image of Wales.

The WDA has faced accusations in the past that, in trying to bring in

foreign investment, it has failed to offer adequate support to local

businesses.

Hamilton said: ’We need to ensure that indigenous business development

is given equal treatment.’

TCG’s experience in economic development and knowledge of Welsh business

sectors were cited by Bet Davies as the reasons for awarding them the

account.