Spain against Honduras draws 6.3 million

Maisie McCabe, brandrepublic.com, Tuesday, 22 June 2010, 2:30pm,

ITV's live coverage of Spain's defeat of Honduras in the World Cup dominated last night's primetime TV schedule, attracting 6.3 million viewers according to unofficial overnight figures.

Adrian Chiles: presenter of ITV's World Cup coverage

Adrian Chiles: presenter of ITV's World Cup coverage

Between 7pm and 9.30pm, an average of 6.338 million viewers watched the game on either ITV1 or ITV1 HD  – a 30% share of the TV-watching audience.

ITV's ‘James Corden’s World Cup Live’ was watched by an average of 3.274 million people between 9.30pm and 10pm, taking a 14.5% share of the available audience.

The third episode of the ‘Mary, Queen of Shops’ series was watched by an average of 2.978 million people on BBC Two – a 13% of the TV watching audience.

A repeat of the Caroline Ahern sitcom 'The Royle Family', aired on BBC1, was watched by an average of 2.375 million viewers between 9pm and 10pm and took a 10.3% share of the available audience.

‘Chasing the Cumbrian Killer’, a documentary on Channel 4 about the recent mass murder Derrick Bird, had an average of 1.583 viewers between 9pm and 10pm – a 6.9% share of the available audience. An additional 165,000 people watched the programme on Channel 4+1.

The latest instalment of the last series of ‘Big Brother’ was watched by an average of 2.272 million across Channel 4 and Channel 4+1.

This article was first published on brandrepublic.com

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