Digital marketing communication
J Deighton, T P Barwise, brandrepublic.com, Saturday, 01 January 2000, 12:00am,
Three distinctive new properties of digital communication are defined and investigated. A paper by J Deighton, T P Barwise, London Busines School
Investigated areas:
The fragmentation of attention.
Radical interactivity.
Instrumentality.
TTo download this paper in full, click on the link below
facultyresearch.london.edu/docs/00-801.pdf
ISBN Number: 00-801
This article was first published on brandrepublic.com
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