Specsavers 'big noise' by Specsavers Creative

Campaign Work, Wednesday, 16 June 2010, 10:44am,

Specsavers Creative is launching a humorous TV campaign to promote its hearing centres.

Specsavers 'big noise' by Specsavers Creative

Specsavers 'big noise' by Specsavers Creative

The ad called ‘Big Noise’ breaks on June 20 and features obnoxious loud drum n’ bass music blaring out of a car so loudly that fruit and vegetables start of fall of shop stalls, bus stop windows shatter and noisy workmen are interrupted.

As the car turns a corner, the viewers see for the first time that the driver is in fact a sweet old lady driving a Nissan Micra.

This article was first published on Campaign Work

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