In his new role, Malton will focus on enhancing Ocean Outdoor's sales strategy and will be tasked with ensuring the effectiveness and innovation of Ocean's marketing.
Malton worked at JCDecaux Airport until April this year and was heavily involved in the launch of Heathrow Terminal 5. He is an experienced marketer with specialist knowledge of digital out-of-home from his 10 years at JCDecaux.
Malton is new Ocean Outdoor chief executive Tim Bleakley's first major appointment. Bleakley said: "Richard's appointment will ensure that our marketing further establishes Ocean's position in the super premium roadside and digital out-of-home markets. We have an exciting story to tell."
Since the start of 2010, Ocean Outdoor has expanded its sales team and developed it portfolio, including the "Two Towers" on the A4 and the latest full-motion digital screen at Westfield London.
Malton said: "Ocean has redefined what premium means in the out-of-home industry and joining Ocean at this key moment in its ongoing development is a hugely exciting challenge. I look forward to working with the incredibly strong and entrepreneurial team."
This article was first published on mediaweek.co.uk