Hi-tech specialist the Banner Corporation is launching an
integrated marketing package aimed at internet and dot.com
The agency is offering a service which incorporates PR, research, media,
advertising, events and direct marketing.
’The CEO of a dot.com doesn’t have time to run to all these agencies
separately. We have the range of media skills and the geographic
capability. And because it is all under one roof, we can save clients
time,’ said Banner director Chris Corfield.
The launch will be staggered from mid-March to April, with
internet-based activities, seminars and direct marketing. The initiative
will be headed by Ted Lelekas, who joined Banner from Brodeur Worldwide
in January this year as director of the internet services group.
’Banner has been offering an integrated marketing package for some time,
but this is specifically geared at the internet world. We’re not forcing
people to buy our package in one - there are some companies that will
only need one part of the service. I’m building a dedicated group to
work with dot.com businesses,’ said Lelekas.
According to Corfield, Banner hopes that the service will earn the
agency fees of between pounds 250,000 and pounds 500,000 during this
A majority stake in the Banner Corporation was acquired by US-based
Young and Rubicam in September last year (PR Week, 24 September 1999),
with a pledge to invest pounds 6 million in the company during the next
The Banner Corporation employs 80 people and expects to turnover pounds
22 million during the current fiscal year.