Hyperlocal publishing: Guardian News & Media experimenting
Jury is out on whether hyperlocal publishing can pay
Gordon MacMillan, Media Week, Monday, 14 June 2010, 11:24am,
Despite the rise in the number of hyperlocal news projects, serious questions exist for publishers as to whether hyperlocal publishing can be made to pay its way.
As media owners such as Guardian News & Media and Associated Northcliffe Digital continue to experiment, a shift is taking place that is seeing some local sites move away from a focus on news, to concentrate instead on community and activism.
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