The Daily Mirror headlines "Cup of hope" and pictures former president Nelson Mandela before his appearance to mark the start of the tournament.
The Sun relays a message of support from British troops in Afghanistan to the England squad, reporting that soldiers have sent a good luck video to the team. The Daily Star quotes player Wayne Rooney pledging to "win World Cup for England's true heroes".
The Daily Telegraph declares "At last it's time to get the party started" picturing football celebrations. The Independent pictures "Africa rising" and asks "Can the Fifa World Cup mark a turning point for Africa?".
The Times starts its World Cup daily pull-out, picturing children in South Africa playing a friendly game before the competition starts. The Times also reports on child benefit reforms.
The Guardian pictures fans in Nelson Mandela Square ahead of the games, and highlights its sports coverage. The newspaper's lead story is a report on enquiry findings that the 'Bloody Sunday' killings were unlawful, as Britain's longest running public enquiry draws to a close.
Meanwhile, The Daily Mail is leading the calls for prime minister David Cameron to "Stand up for your country" over the BP oil disaster. The paper includes a "superb World Cup pull-out" and 20 souvenir pages.
The Daily Express attacks President Obama for "killing all our pensions" over BP demands. The paper's picture lead offers support for the England team, showing a baby dressed for the games.
In promotions, Lidl launches a '£5 off' deal with the Daily Mirror, picturing supplies supporters might need before gearing up to watch a match, and Greggs offers a free loaf of bread with the paper.
A free Mars bar is offered with The Sun, and readers of the Daily Star can win a "fridge full of beer worth £2,000". The Express offers the chance to win a Citroen C1.
This article was first published on mediaweek.co.uk