Consumers - Ise

Global examples and concepts are woven into the fabric of the text with many more examples than presented in any other textbook.

The impact of the Internet and other technological advances on consumer§s lives and actions is integrated throughout the text.

Focus on how culture affects both internal, individual variables such as perception, emotions, memory, and decision-making as well as self-concept, lifestyle, values, and family structure.

Authors develop the Wheel of Consumption emphasizing the consumption cycle from pre-consumption thoughts, feelings, and actions to consumption and post-consumption thoughts, feelings, and actions.

Consumer Satisfaction (CH 17) is a unique chapter that summarizes the most current research on how to deliver value and satisfaction to consumers.

Consumption Meanings (CH 18) presents a rich discussion of what consumption means to consumers, employing cutting-edge theories and common-sense examples.

Recycling, Reuse, and Disposal (CH 19) presents the most current information on post-acquisition attitudes and behaviors and green marketing.

Pedagogical features:

Chapter opening vignettes

Consumer Chronicles boxes

Good Practice boxes

Industry Insight boxes

§You Make the Call§ end of chapter decision- making cases

Internet/WWW icons

contents:

Part1:An Overview of Consumer Behavior

1 Introduction:Acquisition,Consumption,and Disposal

2 Consumer Behaviors and Marketing Strategies

3 Learning about Consumers

4 The Changing World of Consumption

Part2:The Background to Consumption

5 The Meaning and Nature of Culture

6 Economic and Social Structures

7 The Self and Selves

8 Lifestyles:Consumption Sub-Cultures

9 Perception: World of Sensation

Part3:Purchase and Acquisition

10 Acquiring Things

11 Why Do People Buy? Motivations, Needs and Involvement

12 Experience, Learning, and Knowledge

13 Attitude Models and Consumer Decision Making

14 Organization and Household Consumer Behaviors

15 Interpersonal Influence

Part4:Post-Acquisition

16 Consumer Innovation

17 Consumer Satisfaction

18 Consumption Meanings

19 Disposal,Recycling,and Reuse

To buy this book click on the link below

www.mcgraw-hill.co.uk

ISBN Number: 007112294X

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