The Army Cadet Force’s volunteer PR unit has bagged its first
candidate in its latest recruitment drive. Major Kevin Traverse-Healy
has been appointed to the role of deputy chief of public relations,
reporting to Lt Col Martin Newman, chief of PR. He will be responsible
for 14 regional PR advisers who are communications professionals working
on a voluntary basis for the ACF. The unit is still looking for
volunteer PR officers to play senior roles in Scotland, the North East
and Yorkshire and Humberside.
Singapore: Palm, the world market leader in hand held computing,
has dropped Ogilvy PR as its Asia-Pacific agency, opting for two
agencies in its place. The account is believed to be one of the most
valuable hi-tech PR accounts in Asia.
A review in July led to a four-way pitch, which resulted in
Fleishman-Hillard and Shandwick being selected for two Asian regions.
Edelman also lost its Australia brief in the process.
Sharon Ee, Palm group manager for Asia-Pacific, said the decision was
made after an initial round of pitches failed to produce a strong,
’We tried to get a centralised agency but decided a two-agency network
would be best,’ said Ee.
The review comes ahead of the launch of a new range of Palm products
aimed at wireless internet access through hand held devices.
Both accounts cover these product launches and corporate PR, with F-H in
a co-ordinating role.
Fleishman-Hillard has won the account in Singapore, Malaysia, Thailand
and the Philippines, while Shandwick will handle Hong Kong, Greater
China and Australia. Work begins on both accounts immediately.
Emma Smith, managing director of Shandwick Hong Kong, will lead the
Greater China account with F-H senior vice-president Nancy Keith Kelly
leading the Southeast Asian effort. They will report to Ee.
Palm launched the entry level M100, aimed at young and female consumers,
in Singapore and Hong Kong in August as one of several similar products
ready for release in Asia later this year.