Virgin Media upgrades karoke on-demand service

,The deal will allow viewers to sing lead vocals on tracks by artists including Lady Gaga and Michael Jackson.

From Monday (31 May), Virgin Media's TV customers will be able to choose from a paid-for on-demand playlist of over 100 karaoke songs and videos, spanning genres such as pop, country, disco and rock. Virgin's XL customers will be able to use the service for free.

Aleks Hadbank, Virgin Media's director of on-demand TV, said: "The Karaoke Channel is a perfect fit for our on-demand TV line-up, promising great fun with an outstanding choice of the most popular songs."

Virgin's Karaoke Channel was previously run by Zoe Interactive, which also supplies BT Vision with a similar service.

According to Virgin, the first three months of 2010 saw its on-demand service attract 200m views. Approximately 2.1m Virgin-enabled homes regularly watch on-demand TV, the company said.

This article was first published on brandrepublic.com