He joins from social networking and viral marketing site Bragster.com, which he co-founded in 2006 and sold to Guinness World Records earlier this year. He also ran Amazon.com's DVD rental and subscription businesses in Europe for nearly three years.
At EMI Music, Bodson will take the role of senior vice-president, global digital marketing. He will be responsible for leading and developing the company's global digital marketing strategy, reporting to Ernesto Schmitt, the company's president of central marketing and of its catalogue division.
He starts work at EMI on 7 June and will be based at the company's headquarters in London.
Schmitt said: "Bertrand will be a great addition to our marketing team. He has operated in the digital space for most of his career. He is entrepreneurial and he has a strong track record of developing leading-edge digital strategies and tools."
Separately, Syd Schwartz, formerly EMI Music North America's senior vice-president of digital strategy, has moved into a consultancy role with the company.
This article was first published on marketingmagazine.co.uk