Young's Seafood hires Finn Communications to promote David Beckham tie-up

The win coincides with Young's striking a deal with healthy food and supplement firm GO3 and David Beckham to launch a range of fish products in time for next month's FIFA World Cup.

Beckham's nutrient 'GO3 Omega-3' will be added to the new range to give an additional health boost. 

Five of Young's family favourites will have increased levels of Omega-3, which include Young's Fish Fingers, Flipper Dippers, Cod Cakes, Admiral's Pie and Mariner's Pie.

Finn's first task is to launch the new products and it is expected that Beckham will play an integral role in the activity, including social media.

The agency already works with food company Findus UK, having been appointed in January following a pitch.