Eurolife hires Ludgate to launch full PR drive

UK insurer Eurolife has turned to Ludgate Communications to mount a

full PR and marketing programme aimed at raising its overall profile

among financial intermediaries and consumers alike.

The company, which previously retained Polhill Communications to run a

low level trade press relations programme, hired Ludgate following a

pitching process late last year.

Ludgate’s brief includes developing relations with the personal finance

media, managing direct marketing activities and lobbying on regulatory

issues. The account, which is estimated to be worth around pounds 70,000

a year in fees, will be led by Ludgate director Andrew Sharkey.

Mike Neal, chief executive of Eurolife, said that Ludgate had been

appointed because it was able to offer a combination of services and for

its understanding of the financial services market. He added that the PR

campaign would stress Eurolife’s offering as a low cost provider of

pensions, insurance and investment products.

- Ludgate has appointed Nick Fitzherbert as its first consumer affairs

director. Founder of public relations agency The Fitzherbert

Partnership, Fitzherbert will advise Ludgate’s financial services

clients on how to maximise their exposure in the general news and

consumer press. He will also assist with new business pitches.