The Sun to launch Venables World Cup single

Available to download from 31 May, the cover of the Elvis track first appeared on the tabloid's World Cup ad, which first aired last month. The ad was created by WCRS.

In order to promote the launch of the single, Venables yesterday carried out the first ever performance on top of The O2.

The ex-England manager and Sun columnist was accompanied by London's Royal Philharmonic Orchestra and a professional choir, on top of a giant St. Georges cross. M&C Saatchi Sport & Entertainment managed the creation and delivery of the idea in their role supporting The Sun with their World Cup campaign.

Fans are able to register interest in the single at www.thesun.co.uk/dream ahead of digital release on 31 May. The track will go on sale in-stores the following week.  

Barnaby Dawe, marketing director for The Sun, said: "We could have launched our World Cup single on the radio; we could have launched it on the TV; we could have even launched it on the internet. But that's all been done before. The World Cup only comes about every four years and we wanted to send our boys off in style - Sun style." 

Sony and online music distributor AWAL both agreed to waive their fees in support of the charities.

This article was first published on marketingmagazine.co.uk