Slam PR win brief: fashion site Boohoo.com
Slam PR appointed by boohoo.com to handle consumer communications
Matt Cartmell, prweek.com, Friday, 21 May 2010, 9:53am,
Lifestyle boutique Slam PR has been appointed by online fashion retailer boohoo.com to handle their consumer communications as well as project activity in the UK.
Slam PR has been hired to ensure strong UK consumer PR activity and coverage throughout the year and position the Boohoo brand as an authoritative commentator in relevant media.
The programme is targeted to appeal to both boohoo’s audience of 18-25 year old females as well as a wider audience demographic of 16-35 year olds.
Slam will run a proactive press office as well as helping to drive consumer sales by promoting new collections and supporting their website launch planned for this year.
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