Medialink plans global expansion with flotation

Medialink, the worldwide provider of video and audio production and

distribution, is about to become the first PR services provider to go

public by floating on the Nasdaq stock exchange.

Trading is likely to begin this week and it is thought that the initial

public offering will be between dollars 9 and dollars 11 per share. Net

proceeds from the sale of 2,000,000 shares of common stock are estimated

at USdollars 17.75 million after expenses.

The New York-based company whose international activities are

co-ordinated from London plans to use the proceeds to continue its

global expansion with a long-term focus on the Pacific Rim as well as

developing new services and rolling out existing US-based services on a

global basis.

Medialink is also looking to pursue acquisitions and strategic alliances

with companies that can add to its service capabilities or geographic

scope.

Established in 1986, Medialink opened a London office and launched its

international services three years ago. It has 17 international

affiliates with international revenues of pounds 2.1 million for the

nine months ended September 30 1996.

In July 1996, Medialink acquired certain assets of PR Data Systems Inc

expanding its research capabilities and adding print news release

distribution services to its portfolio in the US.