Grayling appointed to raise the profile of urology

The European Association of Urologists has brought in Grayling to

raise its international profile among member surgeons and the medical

profession.

The agency was hired following a five-way pitch which included Belgian

consultancy PRP, Hill and Knowlton, Edelman and Burson-Marsteller.

Grayling will run the account out of Belgium, with directors Anneliese

van de Ven and Isabelle Peemans co-ordinating the programme.

’The first task will be to do an audit via a questionnaire conducted at

national meetings throughout the summer,’ said Grayling director Peter

Holden. ’We want to establish what members think of the organisation and

what services and publications they feel it should provide.’

Depending on the results of the questionnaire, Grayling will then devise

a campaign to increase the profile and image of the organisation among

existing and potential members.

The campaign will be directed at urologists in Italy, Spain, France,

Germany, Austria, the UK, the Netherlands and Central and Eastern

Europe.