Labour launches viral attack on Cameron's big society

The light hearted video imagines a future in which the Conservative Party has been in government and the party's Big Society ideas have reached what Labour argues are their logical conclusion.

Claiming Cameron's ideas will lead to a degradation of public services, Labour says allowing parents to set up new schools to rival those run by the education authorities is shorthand for cutting budgets.

The word of mouth viral allows supporters to insert the names of their friends so that the main character in the video appears to phone them and ask them why they did not help to avoid this reality on 6 May 2010 by voting Labour.

The video features a mother who along with others in her community has had to take on a variety of roles to fill those no longer provided by the government including raising money to pay the GP, fulfilling the role of teacher, lollipop woman, social worker and member of parole board member.

Her kitchen is full of Post-It notes relating to her various community roles that also affect her children, when one says they are tired the mother reples "Yeah well, we all are darling, that's the big society".

Douglas Alexander, Labour's election coordinator, said: "The video is a light-hearted way of making a serious point - that in truth the Tories' Big Society is nothing more than abandoning public services. The Tories' plan for DIY public services mean no guarantees for patients, parents or communities.

"When they talk about getting people to set up new schools, it's an attempt to disguise the fact that they would cut the schools budget. When they talk about elected police commissioners, it's all about politicising the police while refusing to protect police budgets.

"When they talk about NHS cooperatives, it's a fig leaf for removing the tough targets that ensure people are treated in good time."

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This article was first published on brandrepublic.com