STOP PRESS: Boat race sponsor hires Ketchum

JULIETTE GARSIDE, PR Week UK, Friday, 29 January 1999, 12:00am,

Oxford and Cambridge boat race sponsor Aberdeen Asset Management has hired Ketchum to manage media relations and handle PR for the event. Ketchum won the account last week without a pitch and will work on the project alongside Penrose, the investment management firm’s financial PR agency.

Oxford and Cambridge boat race sponsor Aberdeen Asset Management

has hired Ketchum to manage media relations and handle PR for the event.

Ketchum won the account last week without a pitch and will work on the

project alongside Penrose, the investment management firm’s financial PR

agency.

Ketchum handled PR for the race for its previous sponsor, Beefeater Gin,

until last year.

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