Sujit Nair, president, will oversee operations in Kerala and look after the businesses in that market. Lowe Lintas will start its south Indian operations with Mayden Pharma as its first client who are based in Kochi.
Charles Cadell, CEO, Lowe Lintas India, said, "With an increasing number of Kerala brands targeting the national and international markets, it is an opportunity for us to offer our international brand building expertise to companies in such an expansionist mode.
"To this end and to give such Clients the dedication they will need, Lowe Lintas is establishing local representation to support such brand development. Estimated business in Kerala is to the tune of Rs. 100 crores and we hope to get a strong foothold in this state soon."
This article was first published on Campaign India